George Fritze, general manager of Red River Motor Company, recites three things the dealership sells: people, product and service. He thinks that the dealership's location, off of Interstate 20 near downtown Bossier City, brings in shoppers farther away from Shreveport's or Bossier City's auto malls.
Fritze also boasts that half of the company's technicians have achieved the rank of GM World-Class Master Technicians, a status that requires extensive training, some of it in Dallas.
"We have 10 currently here, and the next highest dealership in the world has four," Fritze said. "We think that's a big thing. They've proven they know how to fix GM vehicles, and not just Chevrolet."